magazine research: MOJO

i have chosen MOJO magazine because it is the magazine i mostly buy and is also the style and type of magazine i am thinking of producing.

facts and history: it is published by Bauer, monthly in the United Kingdom; after the success of Q magazine its publishers wanted to produce a magazine devoted to classical rock; Noted for its coverage of both popular and cult acts (which is a theme i would like my magazine to have); it acted as the inspiration for Blender and Uncut. 1993-present day

the magazine however has been critisied for focusing to much on these older bands like bob dylan which i will try to avoid as i want my magazine to cover a whole variety of good, real music.

MOJO often includes a cd on the front cover which ties into the main article, which appeals to the reader as they are intresteed in music and 'freebies' appeal to mostly everyone. it would also appeal the the readers of the magazine as the music is in the genre they are reading and most probably listen too.

forms and conventions: the front cover mostly always has a portrait of the band or singer that that weeks main feature is bleeded to the edge of the page. the font used has become synomous with the brand of MOJO as the writing is in bold and bursts of the shelf at you. the font is also quite edgy and ties in with the classic rock genre. the name and brand has also become well known and is a respected magazine which would also draw people into purchasing it, as the magazine can be relied upon. they also often use black and white images on the front cover which yet again fits in with the theme of 'old school' rock. this also makes the mast head and sub headers stand out more which could be conveying the two sides of the magazine; on the one hand they want to remind the readers of the greats and on the other they want to show the new talent coming through. this is what i like about this magazine as it focuses on popular music and also up and coming, new talent; they give everyone a chance if they sound good.